In addition, Laurens maintains business contacts throughout Europe. “We work hard every day to be the most visible organisation in the legal profession. Our marketing strategy is far from conventional, as we want to be the Coca-Cola of the legal profession. At Bierens we want to participate in the Champions League of marketing and do not let ourselves get carried away by a sector that is more than once colourless and characterless. Justice is the value that our company has been able to deliver since 1952 and we want to make this visible on billboards, commercials and online marketing messages all over Europe.”
"No dream is too big. No challenge is too great."
Laurens van der Lof specialises in entering new markets for companies. In his role as Marketing Manager, he works every day with his marketing team to realise Bierens’ growth ambitions. In a short time, Laurens transformed the team from a support department to a leading department within the organisation. These marketing efforts now attract more than 1,200 new clients every year.